Jordan Football Association (JFA) on Wednesday signed an agreement with Pro Company, an internationally integrated sports, media, talent, arts and entertainment marketing agency, to manage commercial and TV rights of national football team competitions, until June 2024. Under the agreement, Pro Company will become the JFA’s business partner to manage the commercial and TV rights for the upcoming Al Nashami friendly matches, international quadruple championship, 2nd round of 2026 FIFA World Cup qualification competitions, 2027 Asian Cup, and 2024 AFC U-23 Asian Cup qualification. JFA Secretary-General, Samar Nassar, said the partnership agreement with Pro Company comes as an extension of the association’s comprehensive commercial strategy launched two years ago, and aims to boost its financial resources and expand income sources on a “larger” scale. Meanwhile, Pro Company General Manager, Yousef Khafaji, expressed happiness at signing the agreement, which reflects the joint aspirations and achieves the common goals on the commercial and TV broadcasting levels.
Source: Jordan News Agency