July 10, 2021

Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

QINGDAO, China, July 10, 2021 /PRNewswire/ — As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.
Sports marketing has become Hisense’s strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This ultimately fulfils the “overseas market contributes to the majority of Hisense revenue” strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.

Globalization strategy is a necessary choice

Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
By 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.

Worldwide integrated marketing capability to accelerate globalization
“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said Zhu Dan, President of Hisense International Co., Ltd.

Hisense launched a range of marketing campaigns in Europe to maximize the sponsorship benefit: showcasing Hisense’s exclusive brand exposure at Festival Towers in Europe; launched “Trophy Tour”; driving traffic through Twitter giveaway campaigns and increased e-commerce sales. Through variety of campaigns, brand’s influence was successfully increased.
Quality controls: By building R&D bases globally, it enables localized production to ensure product quality.
Supply chain competence: By establishing global supply chain management centre, offshore bases and partner with local merchandising platforms, Hisense enhances the guarantee of cross-border transportation orders and on-time distribution rates of e-orders, ensuring consumers experience adequately.
Integrated system: Hisense utilizes global resources in R&D, manufacturing and sales to assure products’ qualification and meeting consumers’ needs.
The utilization of talents: Hisense believes that the foundation of technological innovation is the concentration and development of talents. Hisense has employed many advanced global talents in chip design, A.I and other areas to enhance technology and quality.

Sports marketing aided product sales
Continuous dedication in sports marketing successfully boosts enterprise presence but also leads to better sales.
In comparison with EURO 2016, Hisense focuses more on product sales and marketing in EURO 2020. Benefiting from the sponsorship, from January to June 2021, Hisense’s laser TVs overseas sales rose by more than 10 times YOY. “Large screen, Ultra-HD, Perfect quality and World-class sound” are Laser TV’s remarkable features and reasons of choice.
Pang Jing, general manager of Hisense’s international marketing department, said, “Benefiting from the sponsorship experience in EURO 2016 and FIFA World Cup 2018, Hisense is more proficient and efficient in EURO 2020. By establishing more overseas corporates and comprehensive supply chain system, the capabilities of gathering global resources enable Hisense to achieve success in EURO 2020 marketing campaigns. Focusing on increasing product sales and brand reputation has become Hisense’s marketing goal in EURO 2020. Moving forward, Hisense will continue its efforts in sports marketing.”

Hisense is committed to sports marketing, insisting on long-term investment and globalization strategy. From sponsoring EURO 2020, FIFA World Cup to other sports events, through comprehensive capabilities and innovative products, it enables Hisense to maintain competitive advantage within the global market.

Video – https://www.youtube.com/watch?v=p8C-_7PwDU4
Photo – https://mma.prnewswire.com/media/1571339/Hisense_s_Appearance_EURO_2020.jpg
Video – https://www.youtube.com/watch?v=tuE6pVOLzQs

July 10, 2021

الجاليات الإيرانية من حول العالم تنظّم فعالية تاريخية على الإنترنت لدعم الديمُقراطية والعدالة في إيران

قادة المقاومة الإيرانية يطالبون بمحاكمة خامنئي ورئيسي لدورهما في مذبحة راح ضحيتها أكثر من 30 ألف منشق سياسي

واشنطن، 9 يوليو 2021 /PRNewswire‏/ — يتم بثّ أكبر حدث دولي سنوي مخصص للعدالة وحقوق الإنسان في إيران، المؤتمر العالمي من أجل إيران حرة، عبر وسائل التواصل الاجتماعي ومحطات التلفزيون الفضائية خلال الفترة من 10 إلى 12 يوليو (تموز). وتستضيف هذا الحدث حركة حرية إيران، وهي أكبر الشبكات الداعية لتحرير إيران والتي تتمتّع بقاعدة شعبية كبيرة.

International leaders to join Iranian resistance movement at the Free Iran World Summit 2021, demanding accountability for Iran’s clerical regime and prosecution of its leading officials for their role in crimes against humanity.

وبعد النجاح الذي شهده هذا الحدث العام الماضي والذي استضاف ملايين المشاهدين من خمس قارات و177 دولة، سيتم بث الحدث على الهواء مباشرة ضمن قمة تستمر لثلاثة أيام حيث سينضم الإيرانيون وأنصار المقاومة من 50,000 موقع في 105 بلد ومن جميع أنحاء إيران إلى أعضاء من حركة مجاهدي خلق في معسكر أشرف-3.

وفي الوقت نفسه، سيجتمع الآلاف من الإيرانيين عند بوابة براندنبورغ في برلين وسيعقدون اجتماعات في 16 عاصمة ومدينة رئيسية حول العالم، بما في ذلك باريس وواشنطن العاصمة ولندن وأمستردام وستوكهولم وأوسلو وفيينا وروما وبودابست وجنيف.

وسيحضر القمة 1029 من كبار الشخصيات السياسية وأكثر من 250 المشرّعين من أوروبا وكندا ومنطقة الشرق الأوسط وشمال إفريقيا، وهذا إلى جانب 30 عضوًا في الكونجرس الأمريكي و11 رئيس وزراء ورئيسًا و70 وزيرًا سابقًا من أوروبا والشرق الأوسط و30 من كبار المسؤولين الأمريكيين.

وسيتحد الحاضرون والمتحدثون في هذا الحدث للمطالبة بالمساواة والعدالة وحقوق الإنسان في إيران. ومن المتوقع أيضًا أن يدعو البعض علنًا إلى محاكمة رؤساء نظام الملالي علي خامنئي وإبراهيم رئيسي المُعين مؤخرًا بعد الانتخابات الإيرانية التي ثار حولها الجدل.

وقالت الرئيسة المنتخبة للمجلس الوطني للمقاومة الإيرانية مريم رجوي ردا على نتائج الانتخابات: “إن تنصيب قاتل جماعي ومجرم ضد الإنسانية كرئيس يعكس يأس النظام [و]ينذر بالإطاحة بالنظام الديني الحاكم. ولا بُدّ أن يواجه إبراهيم رئيسي العدالة أمام محكمة دولية”.

وستبدأ تجربة البث المباشر في الساعة 9 صباحًا بتوقيت شرق الولايات المتحدة، وسيُتاح للجمهور من حول العالم مشاهدة البث مجانًا على الإنترنت عبر أي من المواقع التالية:

Twitter: ‎@Iran_policy, @NCRIArabic, @hambastegi_meli
Facebook: ‎@IranNCR, @NCRIArabic, @HambastegiMeliIranian

حول المؤتمر العالمي من أجل إيران حرة 2021
يُعد المؤتمر العالمي من أجل إيران حدثًا سنويًا تنظمه حركة حرية إيران، وهي شبكة شعبية عالمية من المغتربين الإيرانيين والمدافعين عن حقوق الإنسان وأكثر من 300 منظمة متحالفة تدعم الحرية والمساواة وحقوق الإنسان في إيران. لمزيد من المعلومات، تفضل بزيارة https://iranfreedom.org/en/freeiran.

للتواصل:
سارة رحيمي
الهاتف: ‎+1 (571) 281-7167
حركة حرية إيران
globalsummit@iranfreedom.org

الصورة – https://mma.prnewswire.com/media/1560372/Free_Iran_World_Summit_2021.jpg

July 10, 2021

WHO, US Name Malawi a High Risk COVID-19 Country as Cases Spike

BLANTRYE, MALAWI – The World Health Organization and the U.S. Centers for Disease Control have designated Malawi a COVID-19 high risk country, and they are warning people against traveling to the southern African nation. The warning follows a surge in COVID-19 cases in a third wave of the pandemic.

Malawi is facing an unprecedented rise in COVID-19 cases in its third wave of the coronavirus pandemic, with an infection rate of 22%. That’s up from about 2 percent in May.

Statistics from the Ministry of Health released Friday show that for the previous 24 hours, Malawi confirmed 451 new COVID-19 cases and seven deaths.

In Its travel notice this week, the U.S. Centers for Disease Control and Prevention advised people to avoid traveling to Malawi.

It says if travel is necessary, individuals must make sure they are fully vaccinated before making the trip.

The CDC also says in the current situation in Malawi, even fully vaccinated travelers may be at risk of getting and spreading COVID-19 variants.

The World Health Organization has added Malawi to a list of African countries that expose people to a high risk of COVID-19 infection.

Malawi Facing COVID Vaccine Shortage after Burning Expired Doses

The shortage comes just weeks after Malawi destroyed about 20,000 doses that expired, partly due to vaccine hesitancy

George Jobe is the executive director of the Health Equity Network. He says although the CDC’s travel notice was not expected, it hasn’t come as a surprise, considering the recent surge in COVID-19 cases.

“Therefore, declaration should be an eye-opener for Malawians to be very strict, observing the regulations that we have, and also for Malawi to enforce compliance of the regulations,” said Jobe. “That is what we need, especially that only 1 percent of Malawians have been vaccinated. Therefore, we are still prone to serious infections”

Malawi Health Minister Khumbize Kandodo Chiponda told a local radio station the announcement is not surprising and said it would affect the country’s tourism sector.

Economists say although the travel notice is logical, they nonetheless worry it will have a negative impact on the country, which depends greatly on international trade.

Betchani Tchereni is a professor of economics at the Malawi University of Business and Applied Sciences.

“If travel restrictions are being placed against us, we are going to face problems with having people to be attracted to come to Malawi for tourism purposes,” said Tchereni. “The second thing is, we want to attract the best investors from elsewhere, but if people cannot come here because they feel there is high risk of COVID-19, or indeed because they have been advised so, then you have problem. Remember, we are busy creating jobs in this country.”

To curb the pandemic, the Malawi government has reintroduced strict COVID-19 preventive measures. Restrictions include a ban on political rallies, no fans at stadiums for football games, no gatherings of more than 50 people, and a curfew from 10 p.m. to 6 a.m.

But Tchereni said Malawi has never been serious about enforcing the measures.

“Look, we have never been as very serious in Malawi. We have always said people should not gather, but have you been to markets? People are gathering in markets. People are gathering in schools, are everywhere people are doing so many things,” said Tchereni. “Yes, it is because of the nature of our economy, but you see what, we are going to lose lives and that is not good for the economy.”

The government says it has engaged the police and the military to help enforce the measures.

For example, police officers say that on Friday alone, they arrested about 40 people in a crackdown on those ignoring COVID-19 preventive measures.

Source: Voice of America

July 10, 2021

Violence and Abuse Wreak Havoc in Central African Republic

GENEVA – A human rights lawyer appointed by the United Nations Human Rights Council reported to the body Friday that the war-torn Central African Republic’s civilian population is being battered by both armed groups and security forces meant to protect them.

The Central African Republic has been in turmoil since rebels overthrew the government in 2013, displacing 1.2 million people. Togolese human rights lawyer Yao Agbetse was appointed by the U.N. council in 2019 to monitor and report on the human rights situation in the C.A.R.

He says the Coalition of Patriots for Change, a collection of major rebel groups, has intensified its attacks against the civilian population since March. He accuses the CPC of recruiting child soldiers, committing sexual violence and murders, illegal taxation, destruction and looting of property, and occupation of schools. He says action is being taken to hold them to account. He speaks through an interpreter

“Most of the leaders and members of the CPC are on the list of sanctions from the Security Council concerning the CAR,” Agbetse said. “The Security Council and the international community as a whole is taking the appropriate steps to ensure that these individuals can be held accountable to violations of human rights and international humanitarian law.”

Agbetse says C.A.R. security forces and foreign allies have managed to drive the armed groups out of many areas they have occupied. However, he says many human rights violations allegedly were committed during those operations by members of the military and security personnel, including Russian instructors. He speaks through an interpreter.

“The Central African authorities must pursue proper investigations regardless of the grade or the military rank of the perpetrators,” Agbetse said. “And attention should be particularly given to victims of these violations. Military justice needs to be triggered in order to provide military justice in the Central African Republic.”

The U.N. expert adds investigations into alleged sexual abuse by U.N. peacekeepers also must be investigated and sanctioned.

C.A.R. Minister of Human Rights and Justice Arnaud Djoubaye Abazene, speaking in response to the report, says he agrees the persistence of human rights violations committed by armed groups remains worrying. He says it is crucial for human rights violators to be brought to justice. That, he says, justifies the need for his government to pursue efforts to tackle impunity and to get the country’s system of transitional justice up and running.

Source: Voice of America