MUSCAT: Nissan has announced the first phase of its exclusive partnership activity with ‘UEFA Champions League Goal of the Week engineered by Nissan’.
Nissan’s new global advertising campaign to vote on the best and most exciting goals of Europe’s most prestigious club football tournament.
Goal of the Week forms part of Nissan’s four-year partnership with the UEFA Champions League, and will begin during the first group stage match week from September 16-17. The competition will be available on both UEFA.com and the UEFA Champions League section of Nissan’s websites, which will officially launch on September 18.
Roel de-Vries, corporate vice president, Global head of marketing, communications & brand strategy, Nissan said, “The UEFA Champions League sees the finest football players from around the world compete throughout the season.
“The Goal of the Week activity will enable football fans to debate and determine the best and most technical UEFA Champions League goals around every match week, offering an exclusive opportunity to bring the excitement from the football pitch directly to fans online.”
UEFA Champions League Goal of the Week engineered by Nissan will show up to five of the best goals from each match week, as selected by UEFA’s panel of judges. Fans will be able to vote from midnight (CET) every Thursday following the matches.
Registered participants will be entered into weekly draws offering the opportunity to win a range of prizes, from official UEFA Champions League merchandise to match tickets.
In addition, Nissan will offer privileged groups – including local community and childrens’ organisations, dealers, customers and media – the chance to watch the away team train the day before a UEFA Champions League game.
Through this activity Nissan will help make the UEFA Champions League even more accessible for fans throughout the season.
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal that will cover the period 2014-15 to 2017-18.
This activity further enhances Nissan’s partnership with Europe’s most prestigious club football competition, following the recent announcement that three-time UEFA Champions League winner, Andrés Iniesta and Paris Saint-Germain and Brazil captain, Thiago Silva have signed as Nissan ambassadors.
As two of Nissan’s new Engineers of Excitement, the players will help the company in its aim to introduce new innovations to the football fan experience and will play a key role in Nissan’s new global advertising campaign.
The UEFA Champions League partnership is another example of Nissan’s dedication and growth in global sports which already includes the brand’s proud sponsorship of the Africa Cup of Nations, NCAA Football, Canadian Football League, sporting ambassadors including Olympic Gold Medallists Usain Bolt and Sir Chris Hoy, corporate partner for Heisman Trust, Heisman Trophy and the official global automotive partner of City Football Group.
SOURCE: MUSCAT DAILY