MUSCAT: The National Bank of Oman’s (NBO) Academy of Excellence, the Bank’s training academy, recently conducted a three-day Sales Star training programme, to enable employees to develop their sales skills.

The Sales Star training programme has been developed to help staff to refine their sales and cross-selling skills in promoting the bank’s products and services, with the aim of increasing business volume and profitability.

Through the Academy of Excellence, NBO is committed to cultivating a culture of knowledge transfer and corporate best practices which will enable the bank to succeed in the future.

Nasser al Hajri, general manager and chief human resource officer, NBO, said, “Following a systematic sales model will make the selling of our products and services easy for the frontline staff. Programmes, such as Sales Star, have been designed based on the business needs of the bank. We are consistently aligning ourselves with the business so that the strategic objectives of the bank are met successfully.”

One of the Sales Star trainees said, “These three days were definitely very productive and it will go a long way in improving my skill-sets.”

Another participant said, “The programme was highly engaging with real-life examples and the trainer was very friendly.”

The Academy of Excellence was established by NBO to help the bank’s employees grow, both professionally and personally, across the bank’s departments. The workshops and courses provided to staff as part of the Academy of Excellence have been tailored to help keep NBO ahead of its peer group in the region.