The call came out from the keenness of the senior leadership in the Fund to communicate directly with the public in order to improve the quality of social services in innovative ways to facilitate access to them.
The initiative is considered as the first one of its kind, which aims to enhance communication between the public and the fund whether as beneficiaries of the grants or others.
Al Shamsi stressed the importance of communication and participation, sharing ideas and develop solutions through social networking websites and electronic media, to make the process more modern .
Al Shamsi pointed out that this step comes in compliance with the directives of the federal government in order to harness technology and take advantage of the huge demand by the public for the benefit of members of the community.
She noted that the Marriage Fund pays great attention at all levels of social networks to benefit from their potential in order to give access to a large number of the public and to provide the best government services to achieve its objectives.