MUSCAT: Jaguar and London Design Museum revealed a unique aluminium word cloud sculpture in the shape of the new Jaguar XE sports saloon. Installed in the Design Museum’s ‘Tank’, the design piece marks the start of the global launch of the new Jaguar XE due to be unveiled in London early next week.
Jaguar design collaborated with a range of creative experts across the fields of computer aided design, graphic artwork, stage design and metal work to design a word cloud representation of the new XE consisting of 95 words using seven languages including French, German, Spanish, Italian, English, Russian and Mandarin.
Josephine Chanter, head of communications, Design Museum said, “Large scale installations like this striking sculpture are always hugely popular with our visitors, and the Jaguar XE form is already attracting lots of attention. We’re sure that it will be a hit with the public, and it makes an eye-catching addition to our programme for the London Design Festival.”
The production methods are a combination of man and machine. Computer modelling was used to create the words that are moulded to the dynamic form of the Jaguar XE then finished using metal craftsmanship by the team behind elements of the London Olympic Games Opening Ceremony.
Ian Callum, director of design, Jaguar, said, “It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. It’s hugely satisfying to be recognised by London Design museum and to have our work become part of London Design Festival.”
For 25 years, the Design Museum has championed creative thinking and inspired problem solving, celebrating the talent of the world’s best designers and architects. The museum has welcomed five million visitors and built an important collection of contemporary design.
SOURCE: MUSCAT DAILY