MUSCAT: Injaz Oman and the Oman Road Safety Association (ORSA) on Tuesday, signed a pact for the Buckle Up! campaign. The campaign is supported by BP Oman as part of its social investment programme.

Amor bin Nasser al Matani, chairman, ORSA and Shabib al Maamari, general manager of Injaz Oman signed the agreement in the presence of Dave Campbell, general manager, BP Oman.

The four-month campaign will organise awareness talks and workshops at select government schools in Muscat, Dakhliyah and Dhahirah governorates. It will raise awareness among students from fifth to tenth grades on the importance of using seatbelts and child restraints.

Matani said, “Studies have showed that most drivers and passengers killed in crashes are unrestrained. Seatbelts automatically reduce the risk of death and serious injuries and prevent drivers and passengers from being ejected during a crash. Seatbelts save thousands of lives every year, and increasing their use would save thousands more. If all drivers and passengers had worn seatbelts last year, more people would be alive today. These facts show that using seatbelt is critical to reducing injury and saving lives, and this is how we got the idea for this campaign.”

Meanwhile, Maamari said, “I would like to thank BP Oman for building the capacity of local organisations. We are very excited, as this partnership could be the start of something greater.”

Matani also said, “ORSA recommends that every person in every seat buckles up on every trip. I would like to thank BP for its efforts to support road safety and ORSA in particular.”

The Buckle Up! campaign will work towards enforcing road safety behaviour among families and promoting safe practices among youth. There will also be a costume competition where youths will be asked to design a creative costume to spread road safety messages by focussing on seatbelts and child restraints.

Shaima Murtadha al Lawati, chief executive officer of ORSA, said, “The idea of the competition was to engage the youth to come up with something creative and allow them to understand the concept of effectiveness of seatbelt in saving lives.

“It is also a way to engage them for longer periods of time to possibly change their behaviours. The competition will also help the youth spread road safety messages among the public.

“We are also going to engage the youth through social media, where we will ask them to upload pictures of the costume they design. We want to make it personal and encourage people (youth and families) to follow our pages on social media websites for more road safety tips.”

The campaign will conclude in December.