DUBAI: Emirates has strengthened its partnership with The European Tour by renewing its sponsorship of the golf season’s grand finale – the DP World Tour Championship, Dubai – which will see the likes of Rory McIlroy and Luke Donald contest an $8 million (Dhs 29m) prize fund.
The carrier will be the Official Airline of The European Tour’s showpiece event – to be staged on Jumeirah Golf Estates’ Earth course from 22-25 November – for the next three years.
“Taking into account the tremendous success of the tournament over the past few years, the benefits of extending our relationship were clear,” said Sir Maurice Flanagan, Executive Vice Chairman Emirates Airline ‘&’ Group. “As the Official Partner of The European Ryder Cup Team competing in the USA later this month, it is a great honour to be further strengthening our relationship with The European Tour.
“It stages tournaments at many of the 34 destinations on our European network, as well as at a number of the 91 other locations we fly to across the globe, so it really is a perfect fit for Emirates. We already sponsor nine other tournaments on The Race to Dubai calendar so it makes perfect sense for us to be involved with the final event of the season, especially with it being held at our home base,” added Sir Maurice.