Leading kids brand balabala enters the metaverse, with the announcement of its first kids digital brand ambassador

First kids digital brand ambassador – Rainy

SHANGHAI, May 31, 2022 /PRNewswire/ — Balabala announced its entry into the metaverse, creating a hyper-realistic digital brand ambassador named ‘Rainy’. Rainy is the first digital kid’s brand ambassador of balabala, highlighting the leading position of balabala brand in the children’s wear industry.

balabala digital brand ambassador

The name Rainy takes its inspiration from rain, the water of life, an essential requirement for nourishment and growth. Balabala is the brand that truly understands how children grow up. With an insight into the metaverse, balabala creates a new communication window with the Z-generation, at the same time enhancing it’s multi-channel brand strategy.

In an additional announcement, balabala also reported securing key cooperation with two prominent designers, Christine Phung (former Dior and Chloe creative director) and independent designer Veeco Zhao on its latest product series.

The new collection designs illustrate the beauty of growth in girls by merging a European culture with Chinese design concepts, encouraging kids to express themselves and become a part of their own fairy tale.

Balabala continues to drive its ambition of providing its global customers with diversified, high-quality products in a vibrant, exciting shopping environment, encouraging children around the world to have a wonderful childhood and aiming to “Become the first-choice children’s fashion brand”

More information can be found at

www.balabala.com.hk/pages/business-opportunities

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Hisense Elevates Home Entertainment for Africans with Upgraded High-Performance ULED Displays

CAPE TOWN, South Africa, May 31, 2022 /PRNewswire/ — Hisense, provider of high-performance TV and home appliances, has announced it will bring four high-performance ULED display products to the African market: the U80H ULED 8K Mini LED TV, U8H Mini-LED ULED 4K TV, U7H 120Hz Quantum ULED 4K TV, and U6H Quantum ULED 4K TV. The products will launch in the African market in June 2022.

Hisense ULED TV lineup

Hisense’s latest 2022 ULED series delivers marked improvements on its predecessors, with enhanced visual and audio quality for extraordinary vivid, bright and immersive images.

With four Mini-LED TV models across two series, consumers are spoiled for choice when selecting the perfect display for their home. All four new displays support Quantum Dot Colour so users can step into a new world of colours with over 1 billion shades available. Dolby Vision IQ and HDR 10+ Adaptive are supported in U7H models and above to provide better HDR performance in any lighting conditions. In addition, both series feature Full Array Local Dimming technology, which uses LED backlighting zones to adjust and create contrast based on each image.

In the U8H, 2.1.2 Multi-Channel Surround brings a vivid immersive surround sound experience that transports viewers into the moment without distractions. Meanwhile, the U8H and the U7H feature room-fitting sound technology, which intelligently generates the most suitable sound curve for the size and materials in the space. IMAX Enhanced is supported in the U8H and U80H 8K models, realising the signature picture, sound and scale in the comfort of the home.

This year, Hisense also delivers next-level gaming in U7H models and above. With HDMI 2.1 support and AMD FreeSync Premium certification, the display automatically activates advanced HDMI features including 120Hz VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) to give gamers a competitive edge.

All 2022 models are powered by Hisense’s updated VIDAA U6 OS, the best glocal content hub. For even more streamlined viewing, users can control the TV via the hands-free voice remote or issue voice commands up to a distance of three meters. All ULED models are with TÜV Rheinland’s product privacy protection certification, which means that the user’s experience with these models will be private, safe and secure.

Good for the home and the environment, Hisense has also introduced eco-friendly packaging this year with a 90% recyclable carton box.

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Hitachi Energy wins order from Deutsche Bahn to deliver one of the most powerful converter stations in the world

The Thyrow converter plant will convert electricity from the public three-phase distribution network to a frequency of 16.7 Hz and feed it into the traction current network

Zurich, Switzerland, May 31, 2022 (GLOBE NEWSWIRE) — Hitachi Energy, the global technology and market leader in power grids, announced today that it has won an order from Deutsche Bahn to provide a 120 megawatt (MW) converter station which enables DB Energie to secure power supply for the Greater Berlin rail network. The network serves a metropolitan population of around 3.5 million people and is the hub for multiple high-speed train services to cities throughout Germany and neighboring countries.

The Thyrow converter station, south of Berlin, will enable Deutsche Bahn to convert electricity from the public three-phase power distribution grid, which operates at a frequency of 50 hertz (Hz) to 16.7 Hz, and feed it into the rail power grid used to power trains and rail infrastructure.

The order follows one awarded last year by Deutsche Bahn to Hitachi Energy for the 160 MW Delitz converter station in the greater Halle/Leipzig area, which will be one of the most powerful converter stations for rail power worldwide.

“We are delighted that Deutsche Bahn has selected Hitachi Energy as partner of choice to secure the 16.7 Hz power supply for their rail network,” said Niklas Persson, Managing Director of Hitachi Energy’s Grid Integration business. “This is an excellent example of how we collaborate together with customers and partners to accelerate the energy transition and advancing a sustainable energy future for all.”

The Hitachi Energy solution for the Thyrow converter station comprises three compact 40 MW static frequency converter modules, which use Hitachi Energy’s advanced power semiconductors to provide a steady and reliable power supply at maximum availability and with minimal electrical losses. The solution includes a 30-year service contract and a digitalization package to provide Deutsche Bahn with condition-based and reactive maintenance and data insights into the system status of the converter station over the life cycle.

Hitachi Energy is the world’s leading supplier of grid integration and power quality solutions, including rail converter stations and the integration of renewable energy into power transmission systems.

Notes to the Editor

Static frequency converters

Rail frequency converter stations are based on static frequency converters (SFC). They connect three-phase power distribution or transmission grids, which typically operate at 50 or 60 Hz, with single-phase railway power grids, which operate at 16.7, 25, 50 or 60 Hz. Besides the transfer of active power, the SFC can also control reactive power in both grids independently. It responds immediately to grid faults and enables a smooth and interruption-free transition to island mode during an outage.

Power electronics

SFCs are based on Hitachi Energy’s power electronics. These integrated gate-commutated thyristors (IGCTs) will be part of this solution. They maintain grid stability and power quality by responding rapidly to frequency fluctuations and grid disturbances. Power electronics are an integral part of many Hitachi Energy technologies, including high-voltage direct current (HVDC) and flexible AC transmission systems (FACTS).

About Hitachi Energy Ltd.

Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future. We are advancing the world’s energy system to become more sustainable, flexible and secure whilst balancing social, environmental and economic value. Hitachi Energy has a proven track record and unparalleled installed base in more than 140 countries. Headquartered in Switzerland, we employ around 38,000 people in 90 countries and generate business volumes of approximately $10 billion USD.

About Hitachi, Ltd.

Hitachi drives Social Innovation Business, creating a sustainable society with data and technology. We will solve customers’ and society’s challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products, under the business structure of Digital Systems & Services, Green Energy & Mobility, Connective Industries and Automotive Systems. Driven by green, digital, and innovation, we aim for growth through collaboration with our customers. The company’s consolidated revenues for fiscal year 2021 (ended March 31, 2022) totaled 10,264.6 billion yen ($84,136 million USD), with 853 consolidated subsidiaries and approximately 370,000 employees worldwide. For more information on Hitachi, please visit the company’s website at https://www.hitachi.com.

Attachment

Rebecca Bleasdale
Hitachi Energy Ltd.
+41 78643 2613
rebecca.bleasdale@hitachienergy.com

MGI and King Abdullah International Medical Research Center Announce Partnership for Genomic Research

The new agreement will enable cutting-edge research aimed at preventing disease and improving health while supporting specialized training of healthcare professionals and scientists.

RIYADH, Saudi Arabia, May 31, 2022 /PRNewswire/ — Global life science innovator MGI Tech Co. Ltd. (MGI) and King Abdullah International Medical Research Center (KAIMRC) have signed a Memorandum of Understanding (MOU) to engage in a strategic collaboration in the fields of genomic science and biotechnology.

MGI and KAIMRC will lead an international collaborative research program powered by MGI’s innovative technologies in areas such as genomics and bioinformatics for health and diseases while driving the development of local talent in these fields.

Driven by MGI’s proprietary DNBSEQ™ technology*, the strategic collaboration will utilize MGI’s platform to improve genome sequencing and data quality across a wide range of applications, including human genome sequencing, transcriptome sequencing, infectious diseases, and microbial organisms research, such as COVID-19 monitoring and epidemiology.

The MOU envisions the establishment of a high-throughput sequencing center in KAIMRC which will house MGI’s leading technology platforms, including DNBSEQ™ sequencing*, laboratory automation, and bioinformatics products. As part of the collaboration, MGI and KAIMRC will also join forces across several other areas such as business development, marketing, and public communications, and education to enhance genomic research and development, as well as create the awareness in the coming genomic era.

Commenting on the collaboration, Prof. Ahmed Alaskar, Executive Director, KAIMRC said: “MGI is an invaluable strategic partner in our journey towards establishing state-of-the-art genomic sequencing capabilities in Saudi Arabia. Precision medicine is the future of healthcare and this partnership paves the way for new and innovative approaches in this field.”

Dr. Roy Tan, General Manager of MGI Asia Pacific said: “We are extremely proud and excited to partner with KAIMRC on this important initiative aimed at improving people’s health. We look forward to integrating our expertise with KAIMRC to deliver a positive impact on health and wellness that will benefit not only just Saudi Arabia but also the rest of the world.”

Established in 2016, MGI is a leading innovator in life sciences. Employing over 1,700 employees worldwide, MGI operates in more than 70 countries and regions, serving more than 1,000 customers with world-class products and services. MGI innovative products include Genetic Sequencer*, Laboratory Automation System, and Robotic Ultrasound System, supporting customers globally in life science research, medicine and healthcare.

About MGI

MGI Tech Co. Ltd. (MGI), headquartered in Shenzhen, is committed to building core tools and technology to lead life science through intelligent innovation. Based on its proprietary technology, MGI focuses on research & development, production and sales of sequencing instruments, reagents, and related products to support life science research, agriculture, precision medicine and healthcare. MGI is a leading producer of clinical high-throughput gene sequencers*, and its multi-omics platforms include genetic sequencing*, medical imaging, and laboratory automation. MGI’s mission is to develop and promote advanced life science tools for future healthcare. For more information, please visit the MGI website or connect with us on TwitterLinkedIn or YouTube.

*Unless otherwise informed, StandardMPS and CoolMPS sequencing reagents, and sequencers for use with such reagents are not available in Germany, USA, Spain, UK, Hong Kong, Sweden, Belgium, Italy, Finland, Czech Republic, Switzerland, Portugal and Austria.

About KAIMRC

King Abdullah International Medical Research Center’s (KAIMRC) purpose is to transform lab results into products that improve the quality of life, while training skillful researchers within the healthcare community. KAIMRC is a young and thriving organization that has evolved to accomplish immeasurable success in a short period of time. At KAIMRC, we pursue translational research to facilitate the advancement of biomedical and clinical research and knowledge into practical solutions and to contribute to developing a thriving medical biotechnology ecosystem.

Billups Accelerates European Expansion and Taps Top Talent to Tackle Growing OOH Demand

AMSTERDAM, May 31, 2022 /PRNewswire/ — Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., today announced key new hires to strengthen its expansion across Europe. The company is experiencing unprecedented growth in both the U.S. and EMEA, with two new ad tech acquisitions earlier this year, new client wins and patent approvals in the location intelligence space.

“2021 was the best Billups year since Heather [Billups] and I co-founded the company almost 20 years ago,” said Benjamin Billups, Co-founder of Billups. “Today, we are moving at an accelerated pace where acquisitions and expansion are important to growth, but it is truly the talent we bring on who will transform tomorrow’s OOH industry.”

Billups Accelerates European Expansion and Taps Top Talent to Tackle Growing OOH Demand

After Billups’ European launch last fall, led by Andrew Brunton, Managing Director, EMEA, the company has partnered with some of the world’s most influential brands to advance OOH as a pillar to its marketing mix. As advertisers and agencies continue to invest in OOH, digital OOH (DOOH) and programmatic DOOH (pDOOH), Billups EMEA is making key appointments including:

  • Amanda Bingham, Account Director, EMEA — As a boomerang staffer, Amanda rejoins Billups in Amsterdam to oversee strategic planning, placement and data insights across the region.
  • Andrés Carballo Pacheco, Account Director, EMEA — With an extensive background in technology and digital, Andres oversees strategy planning, investment and operations across the Iberian Peninsula and Southern Europe.
  • Finty Barton, Account Director, EMEA — Offering a strong global background in creative and technology-driven OOH, Finty joins the London team to expand strategic planning and client relationships across UK and EMEA.
  • Thorsten Normann, Account Director, EMEA — Launching Billups in Frankfurt, Thorsten manages new business opportunities, planning and placement across Germany and Eastern Europe.
  • Valentin Prieto, Senior Business Director, EMEA — Business partners and client relationships are in good hands with Valentin, as he drives business growth opportunities throughout Western Europe.
  • Lorenzo Conti, Account & Partnership Director, EMEA — With deep experience in marketing, business development, luxury and fashion brands, Lorenzo oversees media strategy and partnerships in Southern Europe and the Middle East.

Billups now employs more than 140 people, spanning 26 offices around the globe with partnerships across the biggest brands in technology, fashion, finance, healthcare, CPG, entertainment, QSR, retail, alcohol, tourism and cryptocurrency.

About Billups
Billups is reinventing out-of-home planning and placement for the performance age. Blending art and science with advanced technology, we lead the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. Founded in 2003, Billups offers advertisers, agencies and media owners a platform that makes out-of-home as automated and attributable as the most effective digital ads. Visit us at www.billups.com.

Media Contact
Jeff Jan
Head of Growth
marketing@billups.com

Logo – https://mma.prnewswire.com/media/1827390/Billups_Logo.jpg

New collaboration establishes Joint Analytical Cell in major step forward for fisheries monitoring and enforcement

International organizations aim to transform global ocean governance by enabling access to data, technology and analytics at scale

Washington, D.C., May 31, 2022 (GLOBE NEWSWIRE) — A new collaboration aims to boost equitable access to vital fisheries intelligence, data analysis and capacity building assistance to help developing maritime States combat illegal, unreported and unregulated fishing. Founded by the International Monitoring, Control and Surveillance Network, Global Fishing Watch and TMT, the Joint Analytical Cell, or JAC, will harness innovative technology and fisheries expertise to facilitate collaboration among State and non-State actors and transform ocean governance.

The announcement comes in advance of the International Day for the Fight Against Illegal, Unreported and Unregulated (IUU) Fishing on June 5 and the second United Nations Ocean Conference taking place in Lisbon, Portugal June 27-July 1at which the Joint Analytical Cell will be showcased by States that recognize the importance of novel collaboration and new technology to help sustainably manage the ocean.

“The establishment of the Joint Analytical Cell marks a sea change in fisheries intelligence and analysis. It will set a precedent for a global shift toward greater use of open data, data analytics, and integrated technology to provide greater transparency of activities occurring in the maritime domain and strengthen fisheries monitoring, control and surveillance efforts,” said Mark Young, Executive Director of the International Monitoring, Control and Surveillance Network. “Collaboration between States, nonprofits and technology providers can help tackle IUU fishing by providing actionable data, credible intelligence and capacity building to those that need it most, ultimately improving global fisheries management.”

IUU fishing causes significant harm to the health and resilience of the ocean, which is crucial in assuring global livelihoods and food security. Costing States millions of dollars in lost revenue and causing untold damage to marine ecosystems, it is also linked to increases in associated crimes, including labor and human rights abuses, as well as broader maritime security challenges.

Technology and transparency of information can drive change at scale in the fight against illegal fishing. But the global community lacks equitable access to the necessary data and tools, and the resources and training required to use them. Management authorities have traditionally relied on proprietary monitoring systems that have limited information sharing and are not available to all States.

In an effort to streamline the various technology and data offerings in the sphere of fisheries intelligence, the JAC seeks to facilitate a more open, collaborative model that will catalyze pooled data and technology, and conduct capacity-building efforts to improve upon current operating procedures. These insights can be shared across partners and deployed to support maritime enforcement authorities, enabling them to carry out targeted, risk-based and intelligence-led fisheries monitoring, control, surveillance and enforcement operations. These actions are also designed to act as a deterrent, since illicit activities will be harder to hide. The JAC will particularly focus on the strengthening of port controls, transshipment activity, and air and sea patrols. Insights from JAC analyses will also be made available to evidence-base international policy and legal processes that target the closure of loopholes that are exploited by illegal fishing operators.

“The IUU fishing challenge continues to evolve, and so must the responses,” said Duncan Copeland, Executive Director at TMT. “The opportunities that the appropriate data, the right tools and technologies, and targeted personnel training present to bolstering fisheries enforcement capacities are enormous, but only if they are accessible and adapted to a national or regional context. State and non-State actor cooperation and collaboration are essential, and the Joint Analytical Cell has been formed to enable this objective.”

“What we have established with the Joint Analytical Cell is a partnership mechanism that is designed to grow and bring in more complementary platforms and technology providers,” said Tony Long, Chief Executive Officer at Global Fishing Watch. “This initiative, when taken to scale, will mobilize the combined expertise of its partners and allow for more targeted analyses and actionable intelligence offerings.”

The Joint Analytical Cell will focus on four key areas: fisheries intelligence; monitoring, control and surveillance capacity building; access to data and technology, and partnership development. It will build on existing tools created by the founding members such as Global Fishing Watch’s vessel tracking map and related tools like its carrier vessel portal, as well as TMT’s Fisheries Analytical Capacity Tool, a fisheries intelligence management system built to capture and support analysis of identities and characteristics of the global fishing fleet and the companies that comprise it.

“Fish are a livelihood and source of nutrition for billions of people globally and it’s critical to prevent actions like illegal, unreported, and unregulated fishing that threaten this vital resource,” said Melissa Wright from Bloomberg Philanthropies. “The new Joint Analytical Cell is an unprecedented step to enhance global collaboration to end fishing piracy, and Bloomberg Philanthropies is excited to support this major effort to expand fishing data. We know that you can’t manage what you can’t measure and the data from this new fisheries intelligence force will ensure governments, civil society partners, and communities can hold bad actors accountable and fish continue to be an available resource for billions around the world.”

Attachment

Kimberly Vosburgh
Global Fishing Watch
kimberly@globalfishingwatch.org

Larissa Clark
TM-Tracking
larissa@tm-tracking.org

Damian Johnson
IMCS Network
djohnson@imcsnet.org