Day: January 26, 2022

METZINGEN, Germany, Jan. 26, 2022 /PRNewswire/ — HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of this historic brand refresh. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree rebrand across all consumer touchpoints. The HUGO brand also sports a new look for the first time since its last logo adjustment in the early 1990s. Both new logos feature a notably bolder graphic typeface conveying a contemporary look and impactful visual experience.

In line with the company’s CLAIM 5 growth strategy, both BOSS and HUGO undertake a new, modern brand identity focused on a younger and more global demographic. The entire collection design, store concepts, and omnichannel brand experience will be centered on a more playful and casual aesthetic while staying true to the brand codes of dressing excellence.

“With the branding refresh and the release of the star-studded campaigns, we are ushering in an entirely new era for BOSS and HUGO. It is our aim to excite new and younger target groups and turn them into fans of our brands. Both campaigns are therefore an important step in further boosting brand relevance and in reaching our goal to become a top 100 global brand in the years to come,” states Daniel Grieder, CEO HUGO BOSS AG.

A refreshed and engaging experience for customers will also be unveiled on the hugoboss.com website. With even more imagery, videos, and inspiring content, customers will have the opportunity to dive into the new products, making for a more enjoyable and immersive shopping experience. Improved usability will support the growth of the E-Comm business, and even more digital and omnichannel services will be available throughout 2022.

BOSS: #BEYOUROWNBOSS campaign

BOSS reveals an all-star cast tapped as the collective faces of the Spring/Summer 2022 #BeYourOwnBOSS campaign. The striking social-first campaign, shot by acclaimed fashion photographer Mikael Jansson, was captured on sets around the globe.

In tandem, BOSS announces a strategic partnership with TikTok superstar Khaby Lame. After a record-shattering Milan Fashion Week event bringing in 4 billion impressions in just 4 days, where BOSS cast Lame for his fashion runway debut, an ambassadorship was formed to include two co-designed capsule collections.

The #BeYourOwnBOSS campaign features top models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future, international TikTok star Khaby Lame, South Korean singer and actor Lee Min-ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini, and German runner Alica Schmidt.

In addition to the global campaign, a dedicated broad spectrum of engaging social-first content has been created in the form of podcasts, behind the scenes, stories, and reels. The campaign will be activated worldwide across all consumer touchpoints, leading with social as well as major out-of-home advertising going live in 35 metropolises worldwide.

On the launch date of the campaign set for January 26^th, an impressive digital activation of 200 talents, including the luminary cast members, will post their personal BOSS stories on Instagram, Weibo, Red, and WeChat with images of themselves wearing the signature BOSS hoodie.

“We are absolutely thrilled by this amazing cast for BOSS. The talents and personalities of the campaign perfectly embody what a boss stands for today. Delving into the more personal, emotive, and thoughtful aspects of being a boss in today’s world helps us connect in a more concrete and tangible way to millennials,” Daniel Grieder elaborates.

High resolution images can be downloaded here:

https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61bcd54986d4200009e0ff77

HUGO: #HOWdoyouHugo CAMPAIGN

The #HowDoYouHUGO campaign, also shot by acclaimed fashion photographer Mikael Jansson, features South Sudanese top model Adut Akech, rappers Big Matthew, SAINt JHN, and American dancer Maddie Ziegler. An actual couple in real life, this is the very first time Akech and SAINt JHN are featured together in a campaign.

In addition to the global campaign imagery, different social-first content layers connected to the worlds of dance and music have been produced in the form of behind the scenes, interviews, and TikTok challenges. This 360-degree campaign will be activated across all channels, leading with TikTok, as well as with guerilla marketing, painted murals, and bus and tram coverage in several cities across the globe. Brand face, Big Matthew, and TikTok creator, Vik White, choreographed a dance challenge, #HowDoYouHUGO, which will be amplified by 60 TikTok creators to create buzz and engagement across these platforms.

“Today, more than ever, it is important to go your own way, and this principle is the foundation of the HUGO brand platform. HUGO is a brand for young, unconventional, and progressive people who live life on their own terms,” Daniel Grieder adds.

High resolution images can be downloaded here:

https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/61e173cc90a53800098c4fb1

If you have any questions on the campaigns or brand refresh, please contact

press@hugoboss.com

If you have any questions on Group related topics, please contact

Carolin Westermann
Global Head of Corporate Communications
Phone: +49 7123 94-86321

E-mail: carolin_westermann@hugoboss.com

GROUP.HUGOBOSS.COM
TWITTER: @HUGOBOSS
LINKEDIN: HUGO BOSS

Photo – https://mma.prnewswire.com/media/1733823/HBME_110_S22SR_BOSS_Campaign_Future_002_crop_sRGB.jpg

Photo – https://mma.prnewswire.com/media/1733824/HBME_110_S22SR_BOSS_Campaign_Kendall_003_crop1_sRGB.jpg

Photo – https://mma.prnewswire.com/media/1733826/HBME_110_S22SR_BOSS_Campaign_Hailey_001_crop_sRGB.jpg

Logo – https://mma.prnewswire.com/media/1734005/HUGOBOSS_Logo.jpg

QINGDAO, China, Jan. 26, 2022 /PRNewswire/ — Hisense today announced its commitment to set targets to reduce 230,000 tons greenhouse gas (GHG) emissions in 2022 and release its sustainable development video “Hisense, Towards a Greener Future”. According to Hisense, the manufacturing system has been reduced by 76,000 tons of carbon dioxide emissions in 2021. Achieving this objective globally in 2022 will require a diverse strategy, the transformation will be implemented from B2B to B2C business to embrace sustainability.

Developing a new B2B model aligned with sustainable development

Focusing on “people-oriented, application-oriented”, intelligent development and sustainable empowerment have been the general trend. Hisense is dedicated to developing and producing cutting edge technology, has successfully expanded its footprint in the B2B section, focusing on intelligent Smart City solutions, medical display, etc.

Hisense intelligent Smart City solutions use the “city cloud brain+Hisense cloud brain” dual cloud brain as the core to carry out smart city construction. It strives to reduce CO2 emissions by reducing traffic congestion. This effort has been the first step in developing and applying smart city technologies. Until now, Hisense intelligent Smart City solutions have been successfully used in 169 cities. Hisense is insisting on expanding its B2B development and achieving its globalization strategy layout.

Take actions on B2C to promote energy saving and emission reduction

The breakthrough of technology brings high quality in products and technology development. Hisense home appliances are insisting on continuous attention “Green Design, Green Procurement, Green Manufacturing, Green Logistics, Green Recycling”, helping accelerate the green transformation of the household appliance sector.

In 2022, Hisense will continue to implement “Green initiatives, create prospects”, including the substantial use of environmentally friendly materials, use solar energy as an alternative to the traditional high-pollution coal-fired power, simplify the production manufacturing process through the Rapid Thermal Cycle Injection technology, add the marking of single–use plastic products to increase the efficiency of utilization of the refrigerator parts, etc.

Green Technology for sustainable development is the most important step in Hisense’s journey toward promoting social and economic development. Hisense is committed to doing to advance sustainability and creating a greener and more sustainable future. Hisense believes the efforts in sustainable development will bring prosperity to families and societies.

* Data References for China Only

Video – https://www.youtube.com/watch?v=ZcqzEepU98g

Photo – https://mma.prnewswire.com/media/1734341/image_1.jpg

Photo – https://mma.prnewswire.com/media/1734342/image_2.jpg