MUSCAT: Crowds have been thronging the newly opened ‘twenty4’ fashion outlet at the Bait al Ahlam building in MBD area to experience for themselves the brand’s amazing winter collection that is now available at ‘up to 50 per cent off’.

Fast becoming the number one family shopping destination across the Middle East – the ‘twenty4’ outlet at MBD has been designed to reflect the dynamism and diversity of the products it houses and leverage the brand’s hip, cool and vibrant ethos; the most visible benefit of which has been an appealing store design and a stimulating shopping experience for consumers.

What’s more is that the brand offers the latest in fashion at moderate prices, in a visually exciting destination for the whole family, and is fast shaping consumer perceptions in Oman, increasing brand worth and fuelling future growth for the BMA International group.

Nasser Kunnummal, country head of ‘twenty4’, said, “We have received a huge footfall in the first week itself, and are very happy with the response to the promotion. December is a key time for our businesses and the winter promotion has helped us provide customers with great value and fashion whilst shopping for their winter apparel and accessories. ‘Up to 50% discount’, our in-store Santa Claus during Christmas, special decorations and window displays have certainly helped bring in the crowds. It has been our constant endeavour to bring the most incredible and unique promotions to the countries in which we operate, and we will continue doing so in the Oman as well.”

Twenty4 is a one-stop family shopping destination that has something for everyone in the household. The brand features a variety of fashion apparel for women that include the choicest of handbags, and shoes. Men and children too can enjoy fantastic offers on clothes and footwear. For the more household savvy, twenty4’s stunning home décor collection is sure to blow your mind! With an exciting collection of affordable fashion merchandise for women, men, young adults and children, as well as décor items for one’s home, twenty4 has made a mark for itself amongst consumers in the region.