SPLASH & ICONIC’S SPRING SUMMER FASHION SHOW BLENDS ROOTS WITH MODERNITY

MUSCAT: It is a natural desire for the human soul to return to the basic simplicity of life to attain bliss, yet stay connected to a world that has evolved exponentially.

Splash, the high street maven, explored that new dimension of the world by paying homage to simplicity and infusing the luxury of fashion that surrounds us. ‘Brave New World’ showcased the Spring Summer 15 collection that urged us to go back to where it all started.

While we move towards getting into the Zen mode, we are also incorporating the city landscape and lifestyle into the larger picture. Splash presented pieces that were an amalgamation of the luxe fabrics in simple, basic silhouettes. The season’s hottest trends were interpreted in a way that appeared almost close to nature at an elevated level.

Raza Beig, CEO Splash & Iconic said, “This season was about exploring the roots and going back to our basics from where it began, and so we presented a very clean, minimalistic collection that infused the modernity around us. We highlighted two key themes namely Luxe Zen and Gypset. In terms of the venue we wanted to have an open air area surrounded by the beautiful Dubai skyline that juxtaposed our nature- inspired runway adorned with geometric installations and trees.

“Additionally this range will be added to the ‘Splash Studio’ collection that was introduced last season which specifically features the runway pieces.”

The breathtaking venue Rooftop Terrace at Jumeirah Emirates Towers was divided into three stunning areas with the guests first being welcomed into the pre-party zone which served them premium refreshments and time to mingle and soak in the décor. The main show area was transformed into a garden which brought out the contrast yet highlighted the way nature and modernity blends in seamlessly. 42 models sashayed down the runway in a surreal set that came to life with the energy from the audience.

Post the show, the guests moved to an exclusive party arena which saw them dancing into the wee hours of the night to the latest tracks of DJ Kennedy. The VIP show was attended by UAE’s crème de la crème which saw Raza Beig walk the finale with Nisha Jagtiani.

SOURCE: MUSCAT DAILY