MUSCAT: Al Jenaibi International Automobiles has announced an impressive 27 per cent increase in its Rolls-Royce Motor Cars sales in 2014.

Ending the year on a high, the sole authorised dealership of Rolls-Royce vehicles in the sultanate witnessed strong growth throughout the year, reaffirming the popularity of the ultra-luxury marque.

Al Jenaibi International Automobiles revealed the news following the recent global announcement that the Middle East region was the second largest market for Rolls-Royce Motor Cars globally, comprising one-fifth of the company’s global volumes in 2014, demonstrating its continued contribution to the success of the marque.

“2014 was an outstanding year for Rolls-Royce Motor Cars in the sultanate. The popularity of the ultra-luxury marque amongst our elite clientele remains unmatched and as we enter 2015, we are confident that we will achieve another excellent year with the unique selection of vehicles on offer, in addition to the unparalleled level of service offered at our showroom,” said Divyendu Kumar, managing director of Al Jenaibi International Automobiles.

The top growth model in 2014 was the Wraith, the most powerful and dynamic Rolls-Royce in history, which enjoyed a hugely successful first full year of sales, standing out as the increasingly popular choice amongst a younger category of audiences throughout the year. Designed with the curious, the confident and the bold in mind, the Wraith has attracted a diverse clientele including younger audiences as well as those sports-car enthusiasts looking for a combination of power, style and ultra-luxury.

Building on the success of the Ghost model, the most recent addition to marque’s ultra-luxury family of vehicles, the Ghost Series II, has also proved a popular choice for the discerning Omani clientele.

The Rolls-Royce Phantom which combines state-of-the-art technology and engineering with timeless contemporary design, maintained its position as the company’s pinnacle product, with steady sales throughout the year.

SOURCE: Muscat Daily