MUSCAT: The appeal of perfume is that it is momentary yet captivating at the same time.

It creates a gleaming invisible effect that lingers in a room long after its wearer has left. The fragrance pervades our imagination, and leaves a mark. According to Pamela Dalton, PhD, a sensory psychologist in Philadelphia, fragrances can enhance your mood by reminding you of things you love. With Valentine’s Day just around the corner, it’s time to step up your spritzing.

Bramble, the luxury Arabic perfume house from Dubai, has recently launched its latest perfume, Obsessed. Just as the name suggests, one whiff of this enthralling fragrance is enough to get you obsessed. The fragrance is a floral concoction with jasmine as the dominating ingredient.

The magic of jasmine is such that most high-end feminine fragrances include it in some way or another. But Obsessed uses it in the perfect way, through an interesting combination of fruity brightness and velvety softness. Its ability to arouse the sensation of silky flower petals makes it an alluring fragrance. It is ambery at heart with hints of musk and a woody background. The fragrance is delicate and innocent, yet it has a seductive appeal. Obsessed will be available in a beautiful package along with a rose to make for the perfect Valentine’s Day gift for the special woman in your life.

Inspired by the duality of the delicate and, at the same time, robust aspects of the flowers of the bramble bush, Bramble Perfume was created to be a fine fragrance house whose potent scents embodied the softness of perfume while remaining intense enough to linger, creating a memory of its wearer for those around.

The fragrances, while classic in their makeup, are distinctive enough to leave a lasting impression. And the Arabic tradition runs rampant. Besides ingredient selection, the ritual behind each fragrance is taken heavily under consideration, from its use in religious rituals to celebration, hospitality, healing and protection.