MUSCAT: As part of its ambitious international market-penetration strategy, Oman Oil Marketing Company (omanoil) has tied-up with QuadOil as the exclusive dealer of its own brand of lubricants in Egypt.

Since the launch of the range in 2007, omanoil has expanded its reach to over 15 countries, most recently Jordan and Tanzania, with plans to increase its presence in African and Asian continents as well as the GCC.

“As a result of choosing the right partners to be the launch pads for our products, we have successfully gained entry into new markets,” said Eng Nabeel Salim al Ruwaidhi, general manager of commercial, lubricants, aviation, marine and business development.

“QuadOil share our high standards for quality and service as well as understand market requirements and the lifestyle of their customers, and we are confident that the omanoil brand will establish a strong foothold in Egypt through this partnership.”

Produced at state-of-the-art facilities, omanoil’s premium lubricants range caters to every automobile need and includes ‘Optimo’, a passenger car motor oil developed to provide power and performance, and ‘Maximo’, a diesel range catering to commercial vehicles. Also under the omanoil brand are ‘Marino’, an advanced formulation oil specially developed for fishing and leisure outboard engines and ‘Ancillary’, a range of products that include cool, gear, power, speed and friction guards.

In addition to meeting international quality standards, omanoil is committed to staying abreast of vehicle engine developments.

SOURCE: Muscat Daily