MUSCAT: Nissan Middle East has honoured its finest sales executives and service technicians from throughout the region at a gala event in Dubai as it reaffirms ‘customer experience excellence is top priority’.

“Customer experience excellence is not an option in the Nissan family, it is part of our culture,” said Samir Cherfan, Nissan’s managing director Middle East.

“Nissan’s objective in this area is very clear – to be number one globally. Nissan Middle East has aligned itself with this goal. Customer satisfaction is not enough – we all have to deliver industry-best customer experience and that’s excellence.”

The Japanese automaker invests heavily in customer care and focuses on providing the highest standards of sales and after-sales service. “During Financial Year 2015 we have to continue to target customer excellence as number one in each market,” Cherfan said.

The Dubai occasion was to announce winners of Nissan Middle East’s annual Regional Skills Contest. Candidates had already won their categories in their respective countries.

The Regional Skills Contest comprises four competitions for engineers, technicians, sales staff and service advisors with the objective of discovering their capabilities and potential, and advancing their skills. The awards covers every aspect of the business – from knowledge of Nissan genuine parts to service advice to sales acumen to technical expertise.

Presentations to the award winners took place at a function at Dubai’s Waldorf Astoria, Palm Jumeirah.

Cherfan paid tribute to the winners. “Nissan Middle East is extremely proud of the winners’ efforts. Indeed, all who made it through to the finals achieved a great deal and the current winners joined a select group from previous years. Nissan invests heavily in its employees and the company and our customers are constantly rewarded by their consistent professionalism.”