NISSAN ALTIMA: MOST POPULAR, MOST DEPENDABLE

MUSCAT: Some say there’s more to life than popularity, but with Edmunds.com ‘Most Popular’ awards, it seems to be rather important. Edmunds.com recently named the 2015 Nissan Altima ‘Most Popular Midsize Car’, the 2015 Nissan Frontier ‘Most Popular Compact Truck’, and the 2015 Nissan Pathfinder ‘Most Popular Midsize Traditional SUV’.

These three vehicles stood among the top-three most-researched vehicles in their respective categories on the car research site Edmunds.com.

In addition to the Edmunds.com ‘Most Popular’ awards, in the 2015 J D Power Vehicle Dependability Study, Nissan brand moved up five positions and achieved an above industry average ranking for vehicle dependability. In this year’s J D Power study of model year 2012 vehicles, Nissan jumped to 13th among brands with 128 problems per hundred vehicles (PPH). Nissan recorded 19 fewer PPH than the industry average of 147.

Winners for each vehicle segment in the Edmunds.com ‘Most Popular’ awards are selected based on the highest number of unique visitors to the model’s new-car research and inventory pages on the Edmunds.com desktop site. This year’s award looked at website traffic from the first ten months of 2014. Around 18mn shoppers visit Edmunds.com for car-buying advice every month.

“Winning an accolade like this is a testament to the true popularity of our vehicles,” said Fred Diaz, senior vice president, Nissan Sales and Marketing and Operations US, Nissan North America, Inc.

“Based on customer research trends, winning this award shows that each of these three Nissan models continues to resonate well with new-vehicle shoppers.”

Each solid fixtures in their respective segments, these three vehicles are Edmunds.com’s ‘Most Popular’ for a second consecutive year.

“Nissan products are really getting the attention of in-market car shoppers on our site,” said Edmunds.com CEO Avi Steinlauf. “Winning so many ‘Most Popular’ on Edmunds.com awards bodes well for the company’s sales in 2015.”

With regards to the 2015 J D Power Vehicle Dependability Study, four Nissan vehicles ranked among the top-three most dependable within their respective segments, with the 2012 Murano taking the top honor in the Midsize SUV category – up two spots from the previous year.

“Quality and dependability are two core attributes of Nissan vehicles designed to ensure our customers feel confident in their purchase decisions,” said Pierre Loing, vice president, Product Planning, Nissan North America. “Long-term brand quality is one of the leading factors in a customer’s purchasing decision and we believe the results of this year’s J D Power Vehicle Dependability Study demonstrate Nissan’s dedication to fulfilling that requirement.”

The 2015 J D Power Vehicle Dependability Study measures the number of owner-reported problems during the third year of vehicle ownership. Dependability is determined by the number of problems experienced per 100 vehicles (PPH)– with a lower number indicating a higher level of dependability.

To view the complete 2015 Most Popular on Edmunds.com Awards recipients, please visit the Edmunds.com website at www.edmunds.com/car-reviews/most-popular-2015.html.

SOURCE: Muscat Daily