MUSCAT: Mitsubishi Motors Company, represented in Oman by General Automotive Company (GAC), announced the launch of an all-new Mitsubishi L200 at a press conference together with the launch of the new face-lifted 2016 Mitsubishi Outlander. GAC also took the opportunity to announce their highly anticipated Ramadan Offer for 2015.
Both the all-new L200 and face-lifted Outlander represent significant milestones for Mitsubishi in Oman. The L200 marking its first full redesign in nine years while the 2016 Outlander is the first Mitsubishi production vehicle to showcase the brand’s new design language. These aren’t just a cosmetic enhancements however, and both vehicles feature a host of important engineering and design improvements that take them to the next level.
Providing his insight on the all-new L200, Nomura Toshiaki, president of Mitsubishi Motors, Middle East and Africa said, “The new L200 has been designed to be even more successful than its predecessor and it does so by showcasing its strengths not just in its obvious commercial use as a pick-up vehicle, but also in its ability to maximise driving comfort, sporting features that will bring driving enjoyment and pleasure not normally associated in the commercial vehicle sector. It is a vehicle that has truly evolved a long way over five generations of production, non-more so than the move to the latest incarnation; which epitomizes reliability, practicality and durability – now combined with a driving experience that is truly class leading.”
Commenting on the launch, Mark Tomlinson, the group general manager of The Zubair Automotive Group said, “It is a very special year for Mitsubishi in Oman. After the exceptional performance of the brand during the first quarter of this year, we are now concluding the second quarter with the launch of two outstanding models within our vehicle line-up, the L 200 pick-up, which is now in its fifth generation, and the newly refreshed Outlander model for 2016. I am sure that these two models will be warmly welcomed by our Mitsubishi fans, especially considering their launch comes hand-in-hand with our much awaited Ramadan offer for 2015.”
Rajesh Sharma, national marketing manager, GAC, “We are happy to welcome these two important models into our wide-ranging family of Mitsubishi models. The ideal timing of this launch allows our clients to enjoy these amazing vehicles together with the offers provided by GAC during the holy month; providing them with total peace of mind and a real sense of value in addition to the power, reliability and performance that Mitsubishi vehicles are known for. This is in addition to the professional service and maintenance provided by our highly trained staff across our country-wide branch network in the sultanate.”
Beginning from June 1, customers who purchase a Mitsubishi Lancer EX, ASX, Outlander, Pajero Sport, Pajero or L200, will enjoy the benefits of a combination of free insurance, a two year/30,000km service package, free registration and a cash gift of up to RO1,000.
Furthermore, any customer that walks into the showroom during the offer period stand a chance to win one of six iPhones, with one being given out each week for the six weeks of the offer; while any customer that purchases a new Mitsubishi during the offer period will be entered into a special draw with a prize pool of RO50,000.
The offer period will come to a close on July 30.
MMC has been producing pickups for 36 years since 1978, selling over four million units worldwide. The all-new L200, which marks the fifth-generation of the model, is its first full redesign in nine years and is exported to some 150 countries worldwide.
The all-new L200 was developed to be the ‘Ultimate Sport Utility Truck,’ combining the comfortable interior of a passenger car with the functionality and reliability of a pickup. Muscular, sleek and dynamic styling which evokes the form of a well-honed athlete, the all-new L200 also provides generous interior space, ample payload capacity, and class-leading handling. Its design is streamlined based on advanced computer simulation to slip through the wind with class-leading drag coefficient values that lowers noise and raises fuel efficiency while enhancing both acceleration and handling stability.
The all-new L200 achieves high levels of safety performance through its durable and sturdy chassis and frame structures along with MMC’s own RISE impact safety body.
It also delivers quietness and ride comfort on a par with a passenger car thanks to the optimisation of the suspension, the strategic placement of sound insulation, absorption and vibration damping materials. It also built strong to handle brutal work conditions and thanks to its reinforced cargo bed offering generous storage space, it makes for a perfect pick-up for demanding work scenarios.
The all-new L200 accommodates the varying needs and requirements of consumers and is available as a Double or Single Cab and with three engine choices. A new L200 delivers performance amongst the best in its class thanks to improved versions of the well-proven 2.5l turbo diesel and 2.4l petrol engine used to power its predecessor. The 2.5l turbo diesel is available as a 2WD variant, producing 110PS at 4,000rpm and 20.4kg of torque at 2,000rpm, or as a 4WD variant, produces 136PS at 4,000rpm and 33.1kg of torque at 2,000rpm. 2.4l petrol engine is available in both 2WD and 4WD variants and produces a class leading 132PS at 5250rpm and 20.6kg of torque at 4,000rpm.
Transferring this power to the road is a smooth-shifting 5-speed manual transmission. Its solid stick shift provides the ultimate in vehicle control that both inspires confidence and ensures maximum performance regardless of work load.
Unveiled for the first time at the 2015 New York International Auto Show, the new 2016 Mitsubishi Outlander seven seat passenger crossover is the first Mitsubishi production vehicle to showcase the brand’s new design language, featuring Mitsubishi’s new front design concept, labelled ‘Dynamic Shield’.
Aside from the redesigned front fascia the revised exterior design features of the 2016 Outlander include, new front fenders, halogen headlights, LED position lights, LED Daytime running lights, lower door sections, 18-in alloy wheels, rear fascia and LED taillights.
The reconfigured interior includes a redesigned steering wheel, seating surfaces, accent trim, rear folding seat and headliner.
The new Outlander is not just a cosmetic ‘refreshing,’ however, and features an unprecedented number of important engineering and design improvements that increase the level of refinement and overall driving experience. This includes several improvements made to the chassis of the 2016 Outlander such as increased body and suspension structural rigidity, redesigned suspension and an Electric Power Steering, new dynamic front suspension and rear differential dampers.
Additionally, the new generation continuously-variable transmission, where equipped, offers improved acceleration, performance, shift feel and torque delivery. It even features a noise-isolating windshield and rear door glass, providing more sound insulation throughout the vehicle, together with improved weather stripping and engine compartment trim.
Mitsubishi’s advanced safety systems also adorn the new Outlander and includes 4-wheel ABS with EBD, a Brake Override system, Theft Protection system, Driver and Passenger SRS front airbags, Electronic tailgate opener, High mount stop lamp on the tailgate, and a vacuum booster for the Brake system.
The new Outlander model is available with two different engines; the Outlander GLX comes with 2.4l MIVEC, 4-cylinder engine producing 167PS at 6,000rpm and 22.6kg of torque at 4,100rpm, while the 7-seat Outlander GLS features a 3.0l MIVC 6-cylinder engine producing 230PS at 6,250rpm and 29.8kg of torque at 3,750rpm. Both engines provide the benefits of the high power output, low fuel consumption, and low exhaust emissions.
Together with its eye-catching new design aesthetic inside and out and over 100 engineering and design improvements, the new 2016 Outlander literally looks, drives and feels like an entirely new vehicle, making it an even more compelling value than before and reiterates its position as a segment-leading vehicle that appeals to buyers that desire value, quality and safety.
For more information on the new Ramadan offer or the new L200 and Outlander, or to book a test drive, customers can visit their local Mitsubishi showroom, go online to www.mitsubishioman.com or follow the brand on its ‘Mitsubishi Oman’ facebook page or twitter @mitsubishioman.
SOURCE: MUSCAT DAILY