MEET NEW ALFA ROMEO, FIAT 500

MUSCAT: They’re here. Alfa Romeo, with its captivating mix of progressive technology, race-inspired performance, and Fiat, with its fun, funky, versatile and distinctive personality have come ashore to thrill performance enthusiasts and car connoisseurs alike.

Born in Italy, the unique spirit of both brands have taken years in the making, and can now be experienced at the display arena on April 9, 10 and 11 at Muscat Grand Mall (MGM) and 23, 24 and 25 at Muscat City Centre, Seeb.

The showcase will give guests the opportunity to feast their eyes and get close and personal with the Alfa Romeo and Fiat 500. Representatives from Dhofar Automotive, exclusive dealers of the Alfa Romeo and Fiat range in Oman will be providing information on the models that are on display. Not just this, an exciting Instagram Selfie contest is in the offing too.

Visit the Alfa Romeo and Fiat pavilion showcasing the Alfa Romeo 4C and Giulietta, and the Fiat 500 at MGM and Muscat City Centre in Seeb over the two-weekends; as there is a lot to make it worth your time. You can also capture a special moment by clicking a Selfie at the brands’ Instagram Booth, share it on your Instagram Account with the hashtag – #MyStyleMyFiat; and tag @OmanFiat. The Selfie with the most number of ‘likes’ will win a two-week test-drive of the Fiat 500.

To participate you have to be 18 years and hold a valid Omani Driving Licence, do visit the Alfa Romeo and Fiat arena for more information.

Abdullah al Kharusi, sales manager at Dhofar Automotive for Fiat and Alfa Romeo in Oman said, “Both brands have already been generating a buzz amongst automobile aficionados in the sultanate, and we have been flooded with enquiries about them. We are extremely excited about this, our first showcase of both the brands.”

Designed by the Alfa Romeo Style Centre, and inspired by the brand’s legendary racing history and classic models, the all-new 2015 Alfa Romeo 4C, which is distinguished by its stunning mid-engine proportions and essential elements that contribute to the coupe’s lightweight, precise function and high performance will be the highlight of the pavilion. The beating heart of this Italian supercar is its centrally mounted 1750cc engine, visible through the back glass window, which provides insight to Alfa Romeo 4C’s advanced technology within. And like a quintessential race car, the Alfa Romeo 4C is designed to contribute to increased stability at higher speeds.

Holding its own – the Alfa Romeo Giulietta has received numerous international accolades and awards ever since its launch. Its considerable success (globally, over 217,000 vehicles have been ordered since its launch in mid-2010) is based on the fact that the Giulietta has constantly kept promises since its launch, namely; superlative handling and driving satisfaction, outstanding quality and limited running costs, excellent space and comfort and category-leading active and passive safety.

Like the original Cinquecento, the 2015 Fiat 500 and 500C showcase the brand’s ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. As a result, the Fiat 500 and 500C have continued to surprise and delight customers worldwide.

Versatile, creative and perfectly at ease in cities across the world, the Fiat 500 and 500C boasts a natural flair for customization, and is the latest take on the concept of Italian high-end tailoring for customers who want to express their personality with a uniquely distinctive style.

SOURCE: Muscat Daily