McDonald’s Arabia launches ‘Your Right to Know’ digital platform

By: Madhuparna Bhattacharjee

DUBAI: Demonstrating its commitment to transparency and setting a precedent for the food and beverage industry, McDonald’s Arabia on Monday launched a new and interactive digital platform called ‘Your Right to Know’, at an event in Dubai.

Through this platform, McDonald’s Arabia invites people across the region, specifically in GCC, to ask any question that they may have about the brand and its food.

Customers wondering what goes into the famous Chicken McNuggets, how McDonald’s fries are prepared or whether McDonald’s uses halal beef and chicken, will be able to receive factual and transparent answers through the platform.

Speaking at the regional launch, Yousif Abdulghani, vice president and international relationship partner of McDonald’s Middle East Development Company, said, “Transparency is key to every business, particularly in today’s world, where consumers demand more information and transparency. Your Right to Know will serve as a reference for those who may have heard rumours or picked up unsubstantiated Internet news about the restaurant.”

Abdulghani said that in 2013, McDonald’s became the first quick service restaurant brand in the region to post nutritional information on its packaging, including a breakdown of calories, fat, sodium, protein and carbohydrates in each product.

“Thousands of people have visited our kitchens since we started our Open Door programme in 2006. We were also the first in the industry to communicate nutritional information in our restaurants, on our packaging, and on our website. Your Right to Know comes as a continuation of this transparency journey.

“It is an ideal tool to foster an open dialogue with consumers, and demonstrates our pride in the food we serve to our customers in GCC every day.”

Ali K Daud, CEO and Development Licensee, Al Daud Restaurants – McDonald’s Oman said, “In addition to Your Right To Know, there is something more to make people of Oman happy. There are plans to introduce home delivery service in Oman in the near future.” To submit a question, one can visit www.mcdonaldsarabia.com/YRTK. An expert will reply to each query made.

SOURCE: Muscat Daily