MUSCAT: Lulu Hypermarket, the leading retailer in Kuwait, inaugurated their latest branch in the country at the Al Salam Mall in Salmiya.

The latest hypermarket was inaugurated by Abdullah S Alenezi, Undersecretary, Ministry of Commerce & Industry in the presence of Sheikh Malik Homoud al Sabah, Royal family member,Yusuff Ali MA, the MD of Lulu Group, Saifee T Rupawala, CEO, Ashraf Ali M A, executive director and Mohammed Haris, director of Kuwait region.

Prominent businessmen, government officials and other dignitaries were also present on the occasion along with a large gathering of shoppers, well wishers and media personnel.

The Al Salam Mall branch of Lulu Hypermarket, located in popular upmarket retail area of Salmiya, is destined to increase the popularity of the brand. The new branch is the fifth outlet of the brand in Kuwait and the 113th branch in the region. Recognised recently as among the top 250 retailers in the world, the Lulu brand has transcended borders and cultures to become a dominant name in the regional retail arena with its popularity gaining new heights with each new branch opening. In line with all branches of the brand, the latest outlet in Salmiya offers an ultra-modern shopping ambience in a spacious area that offers shoppers high-quality products at very competitive prices.

The 120,000sq ft hypermarket will showcase a fresh food section comprising fruit, vegetables, dairy products, meat, fish and hot and cold ready-to-eat food.

A major highlight of the newly opened store is that it has an exclusive section for all ‘free from worry” food range that offer extensive import line of gluten-free, lactose-free, dairy-free, yeast-free, wheat-free, vegan, organic, fat-free, nut-free, soy free, salt-free, GM-free, egg-free, free range, no sugar, no additives, no preservatives, no hydrogenated fat and other speciality food imported from around the world. In addition, and in true tradition of Lulu Hypermarkets the new branch will feature the widest choice of world-class brands at the fairest prices and also offers a whole world of shopping with a good selection of brands and product lines under one roof.

Lulu’s winning formula of value for money quality shopping will be a matter of delight for the residents of Salmiya and nearby areas, who will cherish the pleasurable shopping experience and the economy it offers.

“We are very clear in our approach to expansion and I am very confident about the economic situation of the Kuwait and have full trust in the visions of H H Emir Sabah al Ahmad al Jaber al Sabah and we are fully committed to continuing our forward march,” said Yusuff Ali M A after the inauguration.

He added that new hypermarkets will be opened at Fintas, Egalia by the end of the year and another two will be opened in 2016 in Jahara and Fahaheel.

Since its inception, Lulu Hypermarket has become the top retail destination for discerning shoppers in the country, welcoming more than a million customers a year to experience the distinctive Lulu shopping experience.