MUSCAT: Infiniti, the regions fastest growing premium automotive brand recently concluded its first regional skills competition focused on frontline sales.

Held at the Palace Hotel Downtown in Dubai, the competition pitted the skills and knowledge of nine champions (dealer representatives) from across the region with the aim to identify the best and most qualified sales champion and representative of the Infiniti brand.

With each of the nine representatives competing hard to win it all it was a close battle through the day that came down to the wire to decide the winners. First place was awarded to the representative from Arabian Automobiles scoring a total of 83.4 points. Second and third places were awarded to representatives from Al Masaood Automobiles and Y K Almoayyed and Sons BSC receiving 76.2 and 74.0 points respectively.

Awards to the winners were handed over by Juergen Schmitz, managing director of Infiniti Middle East, Adib Takieddine, deputy general manager sales and network development and Berna Acena, manager – sales dealer network development, customer quality and training.

The competition focused on elements that included product, general automotive information, sales processes and Infiniti technology and technical know-how. The day’s programme started with a written examination, product walk around presentation and a one minute question and answer session that tested the individuals’ ability to explain Infiniti’s range of technologies in detail.

“It was great to see the various dealer representatives showcase their skills amongst their peers,” said Schmitz.

“Conceptualised to help train our valued sales force across the region, we believe that the Infiniti Middle East training academy will play a crucial role in our customers getting the best from Infiniti right from when they set foot into the showroom. It is important for our sales force to be up to speed with all aspects of the Infiniti brand and product.”

SOURCE: Muscat Daily