MUSCAT: Joyalukkas has helped manufacture the world’s longest handmade gold chain which was officially certified by the esteemed Guinness Book of World Records at a public ceremony on Tuesday.

The 5.5km chain is completely handmade and is an initiative that celebrates the 20th edition of DSF and the world beating spirit of Dubai.

The historic memento will now be available to purchase in the form of bracelets and four different sizes of chains across all Joyalukkas showrooms.

“This is our tribute to the Dubai Shopping Festival and the dynamic spirit of Dubai. We thank the rulers, Dubai Festival & Retail Establishment and Dubai Gold & Jewellery Group for giving us the opportunity to be a part of this historic initiative. There are very limited pieces of this inspiring memento available to purchase, hence would urge UAE residents and tourists to not miss the opportunity to purchase it,” said Joy Alukkas, chairman & MD, Joyalukkas Group.

Customers purchasing the ‘Dubai Celebration Chain’ at Joyalukkas will also get the opportunity to win 100kg gold. The total winning of 100kg gold will be divided as daily, weekly and mega prizes. Every variant of the ‘Dubai Celebration Chain’ will entitle buyers to raffle coupons to win the 100kg gold prize. The prize, can be won by shoppers as daily prize – 1kg gold (one winner), weekly prize – 5kg gold (one winner) and a mega draw wherein four winners will take away a total of 40kg (20kg – 1 winner, 10kg – 1 winner and 5kg – 2 winners). “Joyalukkas Group is proud to be associated with historic initiative and I thank our team for working tirelessly on making this milestone happen, The Dubai Celebration Chain is a once in a life time creation and very few people will get the opportunity to own a piece of this,” said John Paul Joy Alukkas, executive director, Joyalukkas Group.

Joyalukkas Jewellery also completely refreshed its jewellery collections to meet the demands of the shopping festival shoppers. The collections have been designed in gold, diamonds, precious stones, polki, pearl and platinum by renowned designers around the world based on the latest trends and customer aspirations in jewellery.