BMW GROUP SELLS MORE THAN 2MN VEHICLES IN 2014

The BMW Group delivered more than 2mn vehicles to customers in 2014, the company’s fourth record year in a row.

A total of 2,117,965 BMW, MINI and Rolls-Royce vehicles were sold, more than ever before in the Group’s history (previous year: 1,963,798 /+7.9 per cent). All of the company’s brands finished the year strongly with sales in December up 15.2 per cent – a total of 215,217 vehicles were delivered in the last month of the year (previous year: 186,786).

Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing BMW said, “I am delighted that we achieved our target of selling more than 2mn vehicles in 2014, a new record for the BMW Group. We have seen good growth throughout the year, well spread across all major sales regions.

Our new models such as the BMW X4 and BMW 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the BMW i3 and BMW i8 shows our game-changing ‘born electric’ strategy is on track. We are now looking forward to building on these successes in 2015.”

The year 2014 was the best year ever for the BMW brand. Deliveries of BMW vehicles totalled 1,811,719, an increase of 9.5 per cent in the previous year (1,655,138). Sales in December also achieved a new high, up 14.2 per cent in the same month last year (177,954/previous year 155,835).

In its first full year in the market, the BMW2 Series Coupé has been delivered to a total of 27,933 customers while 13,091 customers have taken delivery of the 2 Series Active Tourer during the three months it has been on sale. Sales of the segment-leading BMW 3 Series were up last year, totalling 476,792 (previous year 467,672 / +2.0 per cent).

Deliveries of the BMW 4 Series models totalled 119,580 in 2014. The BMW 5 Series, which also leads it segment globally, saw sales increase 1.7 per cent this year, with a total of 373,053 de-livered to customers worldwide (previous year 366,992). The BMW X4, which went on sale in July, has been delivered to 21,688 customers while the new third-generation of the BMW X5 has increased sales by 37.4% compared to last year (147,381 / previous year 107,231).

Around 17,800 customers have taken delivery of an innovative BMW i vehicle in 2014. Global deliveries of the BMW i3 total 16,052; nearly three-quarters of those sales occurred in the second half of the year, following the vehicle’s late-spring market launch in several major markets including the USA.

The keys to a total of 1,741 BMW i8s have been handed over to customers since it went on sale in the summer.

Due to the success of the BMW i vehicles, their production continues to ramp up.

Harald Krüger, Member of the Board of Management of BMW AG responsible for Production said, “Our production lines in Leipzig are highly flexible and we have switched more production to the i8 to reduce customer waiting times to a better level. Meanwhile, more than 100 BMW i3’s leave the plant each day.

The BMW Group is the first automotive company to manufacture using significant quantities of carbon fibre in series production and the success of these cars speaks for itself.”

Despite the change in the core MINI model this year, annual sales remained around last year’s record level with a total of 302,183 vehicles delivered to customers (previous year 305,030/-1.0 per cent).

Peter Schwarzenbauer, member of the board of management of BMW AG responsible for MINI, BMW Motorrad and Rolls-Royce was particularly pleased with how the year ended for the brand. “MINI saw its best ever fourth quarter with sales up 17.2 per cent (94,624 / previous year 80,748).

“It was also a record December with sales increasing 20.7 per cent compared to the same month in 2013 (36,773/ previous year: 30,455). Since coming fully into the market, sales of the new third generation MINI 3-door and the brand new MINI 5-door have been very strong.”

In December, sales of the 3-door were up 33.9 per cent (16,418/previous year: 12,262) while a total of 6,954 customers took delivery of the 5-door MINI in the last month of 2014.

The MINI Countryman saw sales grow 5.0 per cent across the year (106,995/previous year 101,897) while deliveries of the MINI Paceman totalled 15,567 in 2014, an increase of 6.0 per cent (previous year: 14,687).

Rolls-Royce Motor Cars announced record sales results for a fifth consecutive year, with 4,063 units (previous year: 3,630/+11.9 per cent) sold globally during 2014, more than ever before in the brand’s 111 year history.

SOURCE: MUSCAT DAILY