MUSCAT: Al Hashar Electronics Group has received the Best Distributor Award – MENA region for 2014 from Ariston, the leader in kitchen appliances and laundry, for their outstanding performance.

Sultan al Kharusi, managing director, Al Hashar Group received the award from Massimo D’Ascanio, international area commercial director at a ceremony held in Muscat recently. Rajeev Sharma, general manager, Al Hashar Electronics Group and Dany Kasbah, managing director, Mena region, Ariston were present on the occasion.

D’Ascanio said that the award was bestowed on Al Hashar Electronics Group in recognition and appreciation of its outstanding performance in establishing Ariston brand in the sultanate. The over three decades long ties between Al Hashar and Ariston touched greater heights with a consistent growth in sales.

“The innovative marketing strategies formulated by Al Hashar Electronics Group paved the way for winning the maiden award from Ariston. The support and patronage of our customers, the management of Ariston and our employees have resulted in our consistent growth,” Kharusi said.

“We are really honoured as the award was presented to our group in sheer recognition of our strenuous and consistent efforts to promote Ariston brand across the length and breadth of Oman,” Sharma said.

With a 45-year history of trusted innovation, Ariston aims at enhancing home and lifestyle through its latest appliances that provide unmatched style. In fact in the manufacture of Ariston appliances design, innovation, technology and lifestyle merge effortlessly.

The excellent sales performance by a team of professionals has earned Al Hashar Electronics Group the respect of its principals as well as industry in Oman. Al Hashar’s strong sales focus helped them bag awards from renowned organisations around the globe.

As far as Ariston is concerned, eco-compliance and a constant drive towards quality and innovation turn into next generation home appliances. It has a tradition of paying particular attention to product design aimed at obtaining products which are solid, innovative and functional.

Ariston is a brand that merges past and future to perfection to mark the birth of a new generation of products: home appliances that are ergonomic, intuitive, safe and with a soberly sophisticated style, things that make small and big differences in the home.