MUSCAT: Apparel Group, a leading retailer and one of Middle East’s fastest growing business conglomerates, announced the opening of Empora – multi-brand fashion department store at Oman Avenues Mall.

Empora encompasses a wide selection of brands and categories in a compact, shopping-focused format offering shoppers a relaxed yet an exciting shopping experience catering to entire family and ages.

Speaking on the occasion, Nilesh Ved, chairman, Apparel Group said, “At Apparel Group, our strategy is to bring to the market unique retail concepts and lifestyle experiences to provide our customers the best product and customer service in the industry. The launch of Empora – multi-brand fashion department store concept marks yet another milestone in the history of Apparel Group and brings us a step closer to opening 1,200 stores by the end of 2015.”

Empora as a concept works towards leveraging the growing potential of the mid-segment market, with a head turning new take on fashion and beauty!

The concept has been envisioned around customers’ happiness on availing high quality international brands at an affordable cost, with an aim of innovating their shopping experience. It is a one-stop destination covering all requirements under one roof offering fashion, beauty, kids range, footwear, accessories and fragrances.

Empora boasts a collection of more than 100 international brands under one roof with an exceptional mix of established labels such Codentry, ADL, Kenneth Cole Reaction, Bimbus, Name It, Only, Vero Moda, Beverly Hills Polo Club, Hush Puppies, alongside accessible everyday collections such as Aeropostale, Palladium, Birkenstock, Garage to name a few.

The brand’s next store launch is scheduled at Al Naeem Mall, Ras al Khaimah in the UAE and will gradually expand its retail presence across the GCC region in prominent markets with an aim of opening 25 stores by 2019.

Attracting customers from across the region, the iconic department store offers an unparalleled shopping experience to all who walk through its doors!

SOURCE: Muscat Daily