MUSCAT: To mark the launch of Aftershock brand, White Thread United Co (group company of Mustafa Sultan Enterprises) recently held a fashion show at Crowne Plaza Muscat.

This fashion show was organised for a selective audience which consisted of Omanis, western expats and Asian expats. The event showcased stunning designs of Aftershock clothing and accessories. The gorgeous models of multi ethical nationality walked the ramp and mesmerised the audience with the elegance and beauty of Aftershock clothing and accessories.

Aftershock London is a British based designer women’s wear brand. It offers an array of casual wear, occasion wear as well as stunning accessories to complement the collection within its women’s wear range.

Founded over 20 years ago, Aftershock is firmly established in the fashion market as an aspirational brand delivering the concept of ‘affordable glamour’ and ‘affordable luxury’ to its customers. Aftershock currently has over 150 stores and concessions around the world.

Aftershock is one of the most dynamic British brands; it has also received an award by her Queen Elizabeth II of Great Britain for excellence in bringing British fashion to countries outside the UK. Some of the celebrity clients who have used Aftershock brand are Madonna, Michael Jackson, Paris Hilton, Boney M, Sridevi, Gauri Khan etc.

Aftershock has opened its first store in Oman Avenue Mall.

The MSE Group has diversified interests in businesses which include providing technology solutions in security, broadcast and professional acoustics, lighting applications, medical, instrumentation, IT, office automation, MEP and telecom sectors. The group also retails and distributes a range of home appliances and lifestyle products, mobile handsets and office automation products as well as the consumer lighting range.

And finally, the group is in the service segment through its presence in money exchanges, logistics, insurance and restaurants. Details of the group can be seen on www.mustafasultan .com.