MUSCAT: In a way to boost the nationwide campaign to promote local products ‘Origin Oman’ and in line with the sultanate’s celebrations of the 45th National Day, an Omani Products Exhibition was inaugurated on Sunday at Lulu Hypermarket Bausher, under the auspices of Hilal bin Hamad al Hasani, chief executive officer of the Public Establishment for Industrial Estates (PEIE).

The series of Omani Products Exhibitions are being held to motivate consumers – individuals and institutions – to buy locally manufactured products. Besides, these exhibitions disseminate awareness about the positive effect of purchasing Omani products in supporting the national economy.

Hasani stressed that promoting Oman-made products is one of the vital objectives of PEIE. “We always aim at generating awareness on the Omani products through various platforms including exhibitions at the commercial centres.

The Omani products today are enjoying excellent reputation marked by high quality and standards. These products are widely spreading locally, regionally and internationally which encourage the local companies to further expand their production database and diversify their products,” Hasani said.

He added, “PEIE constantly evaluates its series of exhibitions and re-evaluates ‘Origin Oman’ campaign policies through preparation of plans and intensive programmes. We are reaching toward the end of the eighth five-year plan and the start of the ninth five-year plan. The latter will provide a number of distinctive programmes for Omani products.”

Visitors to the exhibition expressed their confidence on the Omani products and praised the great quality maintained by these products. Mohamed al Khusaibi, a visitor, emphasised that the Omani products have always stolen his attention. “I personally feel proud to witness the success of these products, not only in the local markets, but also in the international markets.

Such exhibitions offer a great opportunity for the consumers to come and experience the great quality characterised by these products by themselves. As locals, we have to support the locally manufactured products, which play a role in offering job opportunities for the nationals.”